July 6, 2026
The metric franchise buyers never check: daytime population
Two territories with identical residential demographics can differ by 948,000 weekday workers. Only one of them sells lunch.
methodologysite-selectiondaytime-population
Notes
Research notes
Findings from the Vantlens source register — where businesses locate, how trade areas change, and which numbers deserve a second check. Each note names the evidence it relies on.
July 6, 2026
Reading a territory like an analyst: the eight questions
Walk through a real trade area evaluation—Toronto downtown—using the eight sections of a Vantlens report.
methodologyhow-to-read-reportstrade-area-analysis
July 6, 2026
What one month of store openings data says about your trade area
Month-over-month retail churn reveals how quickly competition enters, when brands cluster, and whether your neighborhood is stabilizing or churning.
methodologycompetitive-intelligencemarket-dynamics
July 6, 2026
The $110 Billion You Can Hear: What Traffic Noise Does to Property Values
New NBER research puts a price on traffic noise — about 0.95% of home value per decibel. Here's what that means for site selection, and how we turned it into a data layer.
noiseresearchproperty-valuessite-selection
Stay informed
Get new notes via email
We publish monthly analyses of locations, openings, and competitive shifts. No spam, no sales pitches—just data and the thinking behind it.