Brand location data
Where does Dairy Queen actually locate?
Site-level income, population, and demographic composition across 4 North American metros. Built from 151 real Dairy Queen locations in the Overture Maps Foundation dataset.
Generated Jul 6, 2026. Overture release pinned in source.
Sampled locations by metro
Where Dairy Queen operates
30-km radius searches around Toronto, Vancouver, New York, and Chicago. Demographic context aggregated from densest clusters.
| Metro | Sampled locations | Median income | Median age | Population |
|---|---|---|---|---|
| Toronto | 53 | — | — | — |
| Vancouver | 54 | — | — | — |
| New York | 25 | $140,286 | 46.3 | 23,425 |
| Chicago | 19 | $133,480 | 42.8 | 32,102 |
Typical trade-area profile
Income, age, and population near Dairy Queen sites
Toronto
53 sampled sites
Demographic data not available for this metro.
Vancouver
54 sampled sites
Demographic data not available for this metro.
New York
25 sampled sites
- Median household income
- $140,286
- Median age
- 46.3 years
- Population within trade area
- 23,425
Chicago
19 sampled sites
- Median household income
- $133,480
- Median age
- 42.8 years
- Population within trade area
- 32,102
What this means for your territory
How to use this data
These metros show where Dairy Queen locates in the real world — not where the brand wants to expand, but where units actually live. Compare your candidate territory to these profiles.
If your site's income is below Dairy Queen's median, or your population is lower, understand why Dairy Queen is there anyway. Sometimes secondary indicators — adjacency to highways, employment clusters, or co-tenants — matter more than raw demographics.
This profile is a starting point, not the final word. A complete territory analysis includes unit economics, local competition, co-tenancy dynamics, and brand fit — what we deliver in our full Location Report.
Need deeper analysis of your territory?
Our Location Report adds unit-level brand fit, co-tenancy analysis, daytime population, and a Brand-Fit score specific to your site. $149 for a single location.
Data sources: Overture Maps Foundation (places, v2024-11), US Census Bureau (ACS 2023 5-year estimates), Statistics Canada (2021 Census). Every figure is attributed to its source and vintage in the Data Quality section of a full report. Learn our methodology.