Market Report
Waco city, 48
Population: 232,218
Retail gap analysis
Where consumer demand and local retail supply diverge — in either direction:
Restaurants & food service
$300.1M retail-hub surplus
captures more spending than residents generate — draws from the surrounding region
Gasoline stations & fuel
$163.6M retail-hub surplus
captures more spending than residents generate — draws from the surrounding region
Sporting goods, hobby, books & pets
$90.1M annual unmet demand
resident spending leaks to other markets
Total unmet demand
$153.8M
Categories tracked
7
About this analysis
These are modeled estimates from public data — the full Market Report includes detailed distribution charts, worker origin analysis, methodology notes, and full citations for every number.
Data sources: US Census Bureau (Economic Census, ACS), Statistics Canada, BLS Consumer Expenditure Survey, Overture Maps.
Full Market Report
The complete Waco city, 48 Market Report ($499) includes:
- →Full demographic distribution charts (vs. state/province)
- →Complete retail gap analysis with all categories
- →Worker origins and commute patterns (US only)
- →Housing market trends and price signals
- →Data quality disclosure and full methodology